Why is Analytics important in business?

We’re able to understand the how our audiences behave, who are they and what they like. All of these are able to helps us grow smartly digitally. So here’s why we think that analytics are important.


Know Your Best Content and Focus on It

Website analytics tools like Google Analytics show you exactly which content gets the most visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.


We get to Know Our Visitors Well and Enhance User Experience

We need to know who are our website visitors first. Who are they? What do they like? When you know who your site visitors are by their age, gender, geographic location, interest topics, and etc. then you can take proper measures to enhance their user experience. With this insight, we know their behaviour towards our website. We can further plan and improve our website pages.



Track Your Referrals and Build Strategies to Gain More of Them

Using website analytics, you can track who referred most traffic to your business site, analyze, and focus on strategies to gain more referrals from them.

We also able to track our Online Ads utilising google’s URL Builder. Having all the referrals data, we understand which Online Ads perform wells & able to further optimise for your future Online Ads Campaign.

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